30 years ago I started working with TV production because I loved the creativity that existed in the TV-world at the time. When I quit, it was because much of the creativity and joy had been replaced by streamlined efficiency and mass production. There was generally more and more focus on profit, lower costs and more efficiency. I really got caught in that trap and I became very good at streamlining and maximizing profits. Squeezing in more in less time became a sport.

As with everything, there has been an upside and a backside with this. My efficiency has helped me to do a lot. But there are also disadvantages, sometimes I have prioritized efficiency too much, which has resulted in less joy, desire and creativity. One example is books. I've been listening to audiobooks a lot lately. It's effective. I can walk, transport myself from A to B and listen to a book at the same time. But I also notice that I don't experience books in the same way as before. It's not as relaxing or fun. The book has become more like a distraction, to pass time or to forget the bad weather during a walk. Or it gives me a sense of efficiency, I am doing good because I have time for two things at the same time, for example both walking and learn. It has become a wrong intention. Therefore, I now try to be less efficient in life. It's crazy hard because I'm the type who when I go out, run some errands at the same time. Or when I watch a movie, I like to answer some emails. Or stack my meetings one after the other, to be able to do more of them.

When you prioritize efficiency too much, there are some pitfalls you need to watch out for:

  1. When you squeeze in more, you end up with less energy to do what's fun.
  2. Efficiency splits your focus. When you have a lot of different things to do, your focus runs wild and in the end there is a risk that you get very little done or that what you do is not so well done.
  3. Efficiency can be a killer of motivation and creativity. Let me give you an example. Maria came to me because she wanted to prioritize herself more, which meant, among other things, starting to exercise. Maria said that she had started strength training, but didn't find the motivation to go to the gym twice a week. After a while, we came to the conclusion that she loved to dance.

        - So why do not you dance as a form of exercise, I asked?
       - The dance studio is too far away and the dance classes I want to attend are only in the evenings. The gym is much better,       
          because I can go there at any time and it is close to work. And if I hurry, I can squeeze in my training at lunch, Maria said.

Maria had chosen the gym because it was more efficient and comfortable, not because she liked it. A few weeks later, the motivation was gone. We cannot choose efficiency over desire and joy for any length of time or in all areas.

My question to you is: Do you have any areas where you prioritize efficiency over desire and joy? Can you start prioritizing desire and joy in some areas?

Exciting reading about what scouts think will trend the most in 2021 within health and fitness. My favorite Wim Hof and his breathing techniques are number 1 on the list. Short workouts, steady-state, workcation and "nolo" are the new things.

A wonderful video about a unique village in Kenya, with only women. Unity Village was created as a place for women to live safe and independent lives where they can teach their children and the surrounding villages that women deserve to be treated with respect and equity. If you want to support them you can do it here.

Support someone close to you this month!